• 2022-12-02
    Last Updated
  • 200
    Pages

Ad Tech Software Market - Forecast(2022 - 2030)

DESCRIPTION
TABLE OF CONTENT

The proposed Ad Tech Software Market report will encompass all the qualitative & quantitative aspects including the market size, market estimates, growth rates & forecasts & hence will give you a holistic view of the market. The study also includes detailed analysis of market drivers, restraints, technological advancements & competitive landscape along with various micro & macro factors influencing the Ad Tech Software market dynamics.

The Ad Tech Software Market sample report includes an exclusive analysis of COVID-19 pandemic on the market space under scrutiny. The sample represents the format of the overall study which is designed to provide clarity on the structure of the Ad Tech Software report and some data points demonstrated in an attempt to provide insights into the study quality.

Furthermore, the Ad Tech Software Market full research study is designed on account of the fact that each segment is individually assessed and then collated to form the whole Ad Tech Software market, the study can be tailor-made to fit your exact requirements.

The structure of the Ad Tech Software Market report can be categorized into following sections:

  • Section 1: Scope of the Ad Tech Software Report & Research Methodology
  • Section 2: Ad Tech Software Key Takeaways
  • Section 3: Ad Tech Software Market variables & their impact on growth and analytical tools providing High Level Insights into the Market Dynamics and Growth Pattern
  • Section 4: Ad Tech Software Market Estimates and Forecasts (with the base year as 2021, historic information of 2015 & 2019 and forecast from 2022 to 2030). Regional and Country Level Estimates and Forecasts for each category which are summed up to form the Global Ad Tech Software Market.
  • Section 5: Ad Tech Software Competitive Landscape. Attributes such as Strategy Framework, Competitor Categorization are included to provide elaborate details on the Ad Tech Software Market Structure & Strategic Undertakings as well as their impact.

The Prominent/Emerging Players in the Ad Tech Software Market Research include:

InMobi, Amobee, Google, AdRoll, The Trade Desk, Criteo, IgnitionOne, 4C Insights, MediaMath, Adform, Xaxis, Visto, Kenshoo, Sizmek, Centro, AppNexus, FlashTalking, Quantcast

By Type
- Cloud-Based
- On-Premises

By Application
- Large Enterprises
- Medium-Sized Enterprise
- Small Enterprises

The Ad Tech Software Market Company Profiles are individually represented for all major participants and indices such as Financial Performance, Strategic Initiatives, Product Portfolio & Company Overview.

Company Overview:

Ad Tech Software Company overview provides the information about location of the company where it is headquartered along with the established year, employee strength as of 2022, regions where the company is operating and the key business areas.

Ad Tech Software Financial Performance:

Overall Ad Tech Software company/segment revenue for the year 2021, 2019, and 2018 is provided in the sub title Ad Tech Software (public listed companies) along with the analysis and explanation of the increase or decrease in the same due to factors such as mergers & acquisition, profit or loss in any strategic Ad Tech Software business unit (SBUs) and others.

Ad Tech Software Product Benchmarking:

Product benchmarking comprises the comprehensive list of products pertaining to the respective Ad Tech Software market along with the application and key features.

Strategic Initiatives:

Ad Tech Software Insights pertaining to the new product launch, strategic collaboration, mergers and acquisition, regulatory approval, and other developments by the company in market are covered under strategic initiatives section.

The Ad Tech Software Market research study is designed keeping in focus all the major countries. Although, all these countries & their Ad Tech Software market trends were accounted for while composing it, detailed sections are available for only the spearheads. In case if you would be interested in specific countries which are not covered in the current scope, kindly share the list & we can customize the study based on the geographical scope defined by you.

Chapter 1 Global Ad Tech Software Market Overview

1.1 Introduction
1.2 Taxonomy
1.2.1 By Product Type & End User
1.2.2 By Region
1.3 Drivers for Ad Tech Software Market
1.4 Restraints for Ad Tech Software Market
1.5 Opportunities for Ad Tech Software Market
1.6 Trends for Ad Tech Software Market
1.7 COVID-19 Impact Assessment on Ad Tech Software Industry
1.8 Macro-economic Factors
1.9 Regulatory Framework
1.10 Pricing Analysis by Region, 2020
1.11 Opportunity Map Analysis
1.12 Opportunity Orbits
1.13 Market Investment Feasibility Index
1.14 PEST Analysis
1.15 PORTERS Five Force Analysis
1.16 Go to Market Strategy
1.17 Value Chain Analysis
1.18 Cost Structure Analysis
1.19 Regional Market Share and BPS Analysis

Chapter 2 Global Ad Tech Software Market Overview

2.1 Global Ad Tech Software Market by Product Type
2.1.1 Global Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Product Type (2013-2029)
2.1.2 Global Ad Tech Software Market Value (US$ Mn) and Volume (Units) Market Share by Product Type in 2019
2.1.3 Global Ad Tech Software Market Attractiveness Analysis by Product Type, (2013-2020)
2.2 Global Ad Tech Software Market by End User
2.2.1 Global Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by End User (2013-2029)
2.2.2 Global Ad Tech Software Market Value (US$ Mn) and Volume (Units) Market Share by End User in 2019
2.2.3 Global Ad Tech Software Market Attractiveness Analysis by End User, (2013-2020)
2.3 Global Ad Tech Software Market by Region
2.3.1 Global Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Region (2013-2029)
2.3.2 Global Ad Tech Software Market Value (US$ Mn) and Volume (Units) Market Share by Region in 2019
2.3.3 Global Ad Tech Software Market Attractiveness Analysis by Region, (2013-2020)
2.4 Global Ad Tech Software Market Outlook (2013-2029)
2.4.1 Global Ad Tech Software Market Value (US$ Mn) and Volume (Units) (2013-2020)
2.4.2 Global Ad Tech Software Market Value (US$ Mn) and Volume (Units) (2021-2029)
2.5 Global Ad Tech Software Market Value (US$ Mn) and Volume (Units) by Regions
2.5.1 Global Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Region (2013-2020)
2.5.2 Global Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Region (2021-2029)
2.6 Global Ad Tech Software Market Value (US$ Mn) and Volume (Units) by Product Type
2.6.1 Global Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Product Type (2013-2020)
2.6.2 Global Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Product Type (2021-2029)
2.7 Global Ad Tech Software Market Value (US$ Mn) and Volume (Units) by End User
2.7.1 Global Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by End User (2013-2020)
2.7.2 Global Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by End User (2021-2029)
2.8 Global Ad Tech Software Market Y-o-Y Growth Rate Comparison (2014-2029)
2.8.1 Global Ad Tech Software Market Y-o-Y Growth Rate by Region
2.8.2 Global Ad Tech Software Market Y-o-Y Growth Rate by Product Type
2.8.3 Global Ad Tech Software Market Y-o-Y Growth Rate by End User
2.9 Global Ad Tech Software Market Share Comparison (2013-2029)
2.9.1 Global Ad Tech Software Market Share by Region
2.9.2 Global Ad Tech Software Market Share by Product Type
2.9.3 Global Ad Tech Software Market Share by End User

Chapter 3 North America Ad Tech Software Market Overview

3.1 North America Ad Tech Software Market by Product Type
3.1.1 North America Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Product Type (2013-2029)
3.1.2 North America Ad Tech Software Market Value (US$ Mn) and Volume (Units) Market Share by Product Type in 2019
3.1.3 North America Ad Tech Software Market Attractiveness Analysis by Product Type, (2013-2020)
3.2 North America Ad Tech Software Market by End User
3.2.1 North America Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by End User (2013-2029)
3.2.2 North America Ad Tech Software Market Value (US$ Mn) and Volume (Units) Market Share by End User in 2019
3.2.3 North America Ad Tech Software Market Attractiveness Analysis by End User, (2013-2020)
3.3 North America Ad Tech Software Market by Region
3.3.1 North America Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Region (2013-2029)
3.3.2 North America Ad Tech Software Market Value (US$ Mn) and Volume (Units) Market Share by Region in 2019
3.3.3 North America Ad Tech Software Market Attractiveness Analysis by Region, (2013-2020)
3.4 North America Ad Tech Software Market Outlook (2013-2029)
3.4.1 North America Ad Tech Software Market Value (US$ Mn) and Volume (Units) (2013-2020)
3.4.2 North America Ad Tech Software Market Value (US$ Mn) and Volume (Units) (2021-2029)
3.5 North America Ad Tech Software Market Value (US$ Mn) and Volume (Units) by Regions
3.5.1 North America Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Region (2013-2020)
3.5.2 North America Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Region (2021-2029)
3.6 North America Ad Tech Software Market Value (US$ Mn) and Volume (Units) by Product Type
3.6.1 North America Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Product Type (2013-2020)
3.6.2 North America Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Product Type (2021-2029)
3.7 North America Ad Tech Software Market Value (US$ Mn) and Volume (Units) by End User
3.7.1 North America Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by End User (2013-2020)
3.7.2 North America Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by End User (2021-2029)
3.8 North America Ad Tech Software Market Y-o-Y Growth Rate Comparison (2014-2029)
3.8.1 North America Ad Tech Software Market Y-o-Y Growth Rate by Region
3.8.2 North America Ad Tech Software Market Y-o-Y Growth Rate by Product Type
3.8.3 North America Ad Tech Software Market Y-o-Y Growth Rate by End User
3.9 North America Ad Tech Software Market Share Comparison (2013-2029)
3.9.1 North America Ad Tech Software Market Share by Region
3.9.2 North America Ad Tech Software Market Share by Product Type
3.9.3 North America Ad Tech Software Market Share by End User

Chapter 4 Europe Ad Tech Software Market Overview

4.1 Europe Ad Tech Software Market by Product Type
4.1.1 Europe Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Product Type (2013-2029)
4.1.2 Europe Ad Tech Software Market Value (US$ Mn) and Volume (Units) Market Share by Product Type in 2019
4.1.3 Europe Ad Tech Software Market Attractiveness Analysis by Product Type, (2013-2020)
4.2 Europe Ad Tech Software Market by End User
4.2.1 Europe Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by End User (2013-2029)
4.2.2 Europe Ad Tech Software Market Value (US$ Mn) and Volume (Units) Market Share by End User in 2019
4.2.3 Europe Ad Tech Software Market Attractiveness Analysis by End User, (2013-2020)
4.3 Europe Ad Tech Software Market by Region
4.3.1 Europe Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Region (2013-2029)
4.3.2 Europe Ad Tech Software Market Value (US$ Mn) and Volume (Units) Market Share by Region in 2019
4.3.3 Europe Ad Tech Software Market Attractiveness Analysis by Region, (2013-2020)
4.4 Europe Ad Tech Software Market Outlook (2013-2029)
4.4.1 Europe Ad Tech Software Market Value (US$ Mn) and Volume (Units) (2013-2020)
4.4.2 Europe Ad Tech Software Market Value (US$ Mn) and Volume (Units) (2021-2029)
4.5 Europe Ad Tech Software Market Value (US$ Mn) and Volume (Units) by Regions
4.5.1 Europe Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Region (2013-2020)
4.5.2 Europe Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Region (2021-2029)
4.6 Europe Ad Tech Software Market Value (US$ Mn) and Volume (Units) by Product Type
4.6.1 Europe Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Product Type (2013-2020)
4.6.2 Europe Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Product Type (2021-2029)
4.7 Europe Ad Tech Software Market Value (US$ Mn) and Volume (Units) by End User
4.7.1 Europe Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by End User (2013-2020)
4.7.2 Europe Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by End User (2021-2029)
4.8 Europe Ad Tech Software Market Y-o-Y Growth Rate Comparison (2014-2029)
4.8.1 Europe Ad Tech Software Market Y-o-Y Growth Rate by Region
4.8.2 Europe Ad Tech Software Market Y-o-Y Growth Rate by Product Type
4.8.3 Europe Ad Tech Software Market Y-o-Y Growth Rate by End User
4.9 Europe Ad Tech Software Market Share Comparison (2013-2029)
4.9.1 Europe Ad Tech Software Market Share by Region
4.9.2 Europe Ad Tech Software Market Share by Product Type
4.9.3 Europe Ad Tech Software Market Share by End User

Chapter 5 Asia Pacific Ad Tech Software Market Overview

5.1 Asia Pacific Ad Tech Software Market by Product Type
5.1.1 Asia Pacific Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Product Type (2013-2029)
5.1.2 Asia Pacific Ad Tech Software Market Value (US$ Mn) and Volume (Units) Market Share by Product Type in 2019
5.1.3 Asia Pacific Ad Tech Software Market Attractiveness Analysis by Product Type, (2013-2020)
5.2 Asia Pacific Ad Tech Software Market by End User
5.2.1 Asia Pacific Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by End User (2013-2029)
5.2.2 Asia Pacific Ad Tech Software Market Value (US$ Mn) and Volume (Units) Market Share by End User in 2019
5.2.3 Asia Pacific Ad Tech Software Market Attractiveness Analysis by End User, (2013-2020)
5.3 Asia Pacific Ad Tech Software Market by Region
5.3.1 Asia Pacific Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Region (2013-2029)
5.3.2 Asia Pacific Ad Tech Software Market Value (US$ Mn) and Volume (Units) Market Share by Region in 2019
5.3.3 Asia Pacific Ad Tech Software Market Attractiveness Analysis by Region, (2013-2020)
5.4 Asia Pacific Ad Tech Software Market Outlook (2013-2029)
5.4.1 Asia Pacific Ad Tech Software Market Value (US$ Mn) and Volume (Units) (2013-2020)
5.4.2 Asia Pacific Ad Tech Software Market Value (US$ Mn) and Volume (Units) (2021-2029)
5.5 Asia Pacific Ad Tech Software Market Value (US$ Mn) and Volume (Units) by Regions
5.5.1 Asia Pacific Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Region (2013-2020)
5.5.2 Asia Pacific Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Region (2021-2029)
5.6 Asia Pacific Ad Tech Software Market Value (US$ Mn) and Volume (Units) by Product Type
5.6.1 Asia Pacific Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Product Type (2013-2020)
5.6.2 Asia Pacific Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Product Type (2021-2029)
5.7 Asia Pacific Ad Tech Software Market Value (US$ Mn) and Volume (Units) by End User
5.7.1 Asia Pacific Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by End User (2013-2020)
5.7.2 Asia Pacific Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by End User (2021-2029)
5.8 Asia Pacific Ad Tech Software Market Y-o-Y Growth Rate Comparison (2014-2029)
5.8.1 Asia Pacific Ad Tech Software Market Y-o-Y Growth Rate by Region
5.8.2 Asia Pacific Ad Tech Software Market Y-o-Y Growth Rate by Product Type
5.8.3 Asia Pacific Ad Tech Software Market Y-o-Y Growth Rate by End User
5.9 Asia Pacific Ad Tech Software Market Share Comparison (2013-2029)
5.9.1 Asia Pacific Ad Tech Software Market Share by Region
5.9.2 Asia Pacific Ad Tech Software Market Share by Product Type
5.9.3 Asia Pacific Ad Tech Software Market Share by End User

Chapter 6 South America Ad Tech Software Market Overview

6.1 South America Ad Tech Software Market by Product Type
6.1.1 South America Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Product Type (2013-2029)
6.1.2 South America Ad Tech Software Market Value (US$ Mn) and Volume (Units) Market Share by Product Type in 2019
6.1.3 South America Ad Tech Software Market Attractiveness Analysis by Product Type, (2013-2020)
6.2 South America Ad Tech Software Market by End User
6.2.1 South America Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by End User (2013-2029)
6.2.2 South America Ad Tech Software Market Value (US$ Mn) and Volume (Units) Market Share by End User in 2019
6.2.3 South America Ad Tech Software Market Attractiveness Analysis by End User, (2013-2020)
6.3 South America Ad Tech Software Market by Region
6.3.1 South America Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Region (2013-2029)
6.3.2 South America Ad Tech Software Market Value (US$ Mn) and Volume (Units) Market Share by Region in 2019
6.3.3 South America Ad Tech Software Market Attractiveness Analysis by Region, (2013-2020)
6.4 South America Ad Tech Software Market Outlook (2013-2029)
6.4.1 South America Ad Tech Software Market Value (US$ Mn) and Volume (Units) (2013-2020)
6.4.2 South America Ad Tech Software Market Value (US$ Mn) and Volume (Units) (2021-2029)
6.5 South America Ad Tech Software Market Value (US$ Mn) and Volume (Units) by Regions
6.5.1 South America Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Region (2013-2020)
6.5.2 South America Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Region (2021-2029)
6.6 South America Ad Tech Software Market Value (US$ Mn) and Volume (Units) by Product Type
6.6.1 South America Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Product Type (2013-2020)
6.6.2 South America Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Product Type (2021-2029)
6.7 South America Ad Tech Software Market Value (US$ Mn) and Volume (Units) by End User
6.7.1 South America Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by End User (2013-2020)
6.7.2 South America Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by End User (2021-2029)
6.8 South America Ad Tech Software Market Y-o-Y Growth Rate Comparison (2014-2029)
6.8.1 South America Ad Tech Software Market Y-o-Y Growth Rate by Region
6.8.2 South America Ad Tech Software Market Y-o-Y Growth Rate by Product Type
6.8.3 South America Ad Tech Software Market Y-o-Y Growth Rate by End User
6.9 South America Ad Tech Software Market Share Comparison 2013-2029
6.9.1 South America Ad Tech Software Market Share by Region
6.9.2 South America Ad Tech Software Market Share by Product Type
6.9.3 South America Ad Tech Software Market Share by End User

Chapter 7 MEA Ad Tech Software Market Overview

7.1 MEA Ad Tech Software Market by Product Type
7.1.1 MEA Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Product Type (2013-2029)
7.1.2 MEA Ad Tech Software Market Value (US$ Mn) and Volume (Units) Market Share by Product Type in 2019
7.1.3 MEA Ad Tech Software Market Attractiveness Analysis by Product Type, (2013-2020)
7.2 MEA Ad Tech Software Market by End User
7.2.1 MEA Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by End User (2013-2029)
7.2.2 MEA Ad Tech Software Market Value (US$ Mn) and Volume (Units) Market Share by End User in 2019
7.2.3 MEA Ad Tech Software Market Attractiveness Analysis by End User, (2013-2020)
7.3 MEA Ad Tech Software Market by Region
7.3.1 MEA Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Region (2013-2029)
7.3.2 MEA Ad Tech Software Market Value (US$ Mn) and Volume (Units) Market Share by Region in 2019
7.3.3 MEA Ad Tech Software Market Attractiveness Analysis by Region, (2013-2020)
7.4 MEA Ad Tech Software Market Outlook (2013-2029)
7.4.1 MEA Ad Tech Software Market Value (US$ Mn) and Volume (Units) (2013-2020)
7.4.2 MEA Ad Tech Software Market Value (US$ Mn) and Volume (Units) (2021-2029)
7.5 MEA Ad Tech Software Market Value (US$ Mn) and Volume (Units) by Regions
7.5.1 MEA Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Region (2013-2020)
7.5.2 MEA Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Region (2021-2029)
7.6 MEA Ad Tech Software Market Value (US$ Mn) and Volume (Units) by Product Type
7.6.1 MEA Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Product Type (2013-2020)
7.6.2 MEA Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by Product Type (2021-2029)
7.7 MEA Ad Tech Software Market Value (US$ Mn) and Volume (Units) by End User
7.7.1 MEA Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by End User (2013-2020)
7.7.2 MEA Ad Tech Software Market Value (US$ Mn) and Volume (Units) Comparison by End User (2021-2029)
7.8 MEA Ad Tech Software Market Y-o-Y Growth Rate Comparison (2014-2029)
7.8.1 MEA Ad Tech Software Market Y-o-Y Growth Rate by Region
7.8.2 MEA Ad Tech Software Market Y-o-Y Growth Rate by Product Type
7.8.3 MEA Ad Tech Software Market Y-o-Y Growth Rate by End User
7.9 MEA Ad Tech Software Market Share Comparison (2013-2029)
7.9.1 MEA Ad Tech Software Market Share by Region
7.9.2 MEA Ad Tech Software Market Share by Product Type
7.9.3 MEA Ad Tech Software Market Share by End User

Chapter 8 Global Ad Tech Software Market Company Profiles

8.1 Market Competition Scenario Analysis, By Company
8.2 Competitor Landscape
8.3 Company Share Analysis
8.4 Company Profiles
8.4.1 Company
8.4.1.1 Company Overview
8.4.1.2 Business Description
8.4.1.3 Product Portfolio
8.4.1.4 Key Financials
8.4.1.5 Key Developments
8.4.1.6 SWOT Analysis

Companies Included:
InMobi
Amobee
Google
AdRoll
The Trade Desk
Criteo
IgnitionOne
4C Insights
MediaMath
Adform
Xaxis
Visto
Kenshoo
Sizmek
Centro
AppNexus
FlashTalking
Quantcast

Chapter 9 Methodology and Data Source

9.1 Research Approach/ Methodology
9.2 Market Size Estimation
9.3 Market Breakdown and Data Triangulation
9.4 Data Source
9.4.1 Secondary Sources
9.4.2 Primary Sources

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